Lecture Notes

By Dr. Sarah Chidiebere Joe Advertising is one of many marketing communications tools used by organisations to initiate and maintain...

By Dr. Sarah Chidiebere Joe A public relations expert is a person who creates and sustains a positive public image...

By: Dr. Sarah Chidiebere Joe Wilcox and Cameron (2009) say “public relations is a process involving many subtle and far-reaching...

By Dr Sarah Chidiebere Joe New Writing Tasks Task 1: Write a news report based on the headline and picture below. Make up the...

By Dr. Sarah Chidiebere Joe Differences in Writing Styles - Newspaper, Radio, and Television News ElementNewspaperRadio TelevisionLeadFocus on the 5Ws and...

By Dr. Sarah Chidiebere Joe Names, Quotes and Attributions Reporting a source’s words lends credibility and authenticity to a news...

By Dr. Sarah Chidiebere Joe As is detailed in my earlier note (How to Write a News Report – Part...

By Dr Sarah Chidiebere Joe A News Report is made up of six key elements – Headline (summary of the story), Byline (name...

Dr Sarah Chidiebere Joe What is News? News is the factual report of an event; a report about recent happenings...

The direction department is headed by the Director. This department is responsible for the creatives of the production. The Director’s...

By Theresa Belema Chris-Biriowu The Stew of Film Production Film production is somewhat like making a stew. It is not...