Lecture Notes on Media and Communication
The Rules of Language Language is bound by Rules. These rules can be categorised as Semantics, Syntactics, and Pragmatics rules. Semantics focuses on how people use language to evoke meanings, individual words, and their meanings. Syntax, on the other hand, relates to how words are organised to form phrases and sentences. For example, in the English language, we […]
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What is Language? Language is a critical component of culture and life itself. This explains why there are so many and is a reflection of just how different we are. While there are about 7,151 languages in the world, 500 of these are used in Nigeria. At this point, it is important to first understand […]
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By Dr. Sarah Chidiebere Joe Advertising is one of many marketing communications tools used by organisations to initiate and maintain contact with their customers and prospects. Arens (2009) defines Marketing as “the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that satisfy the perceived […]
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By Dr. Sarah Chidiebere Joe A public relations expert is a person who creates and sustains a positive public image for their clients. A client can be an individual, a group, or an organisation. A PR expert’s tasks entail designing media releases of various types, developing social media programs, and event planning, promotion, and publicity. […]
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By: Dr. Sarah Chidiebere Joe Wilcox and Cameron (2009) say “public relations is a process involving many subtle and far-reaching aspects. It includes research and analysis, policy formation, programming, communication, and feedback from numerous publics. Its practitioners operate on two distinct levels – as advisers to their clients or an organisation’s top management and as technicians who produce and […]
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By Dr Sarah Chidiebere Joe New Writing Tasks Task 1: Write a news report based on the headline and picture below. Make up the facts and information by answering some or all of the following questions: Who? What? Where? When? Why? How? You must relate your newspaper report to both the headline and the picture. Purpose and Audience: to report on an event for the readers of […]
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By Dr. Sarah Chidiebere Joe Differences in Writing Styles – Newspaper, Radio, and Television News Element Newspaper Radio Television Lead Focus on the 5Ws and H. Use 35 words or less. Focus on the most important 5Ws and H. Use 10-15 words. Focus on the most important 5Ws and H. Use 10-15 words. Story Structure The inverted pyramid […]
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By Dr. Sarah Chidiebere Joe Names, Quotes and Attributions Reporting a source’s words lends credibility and authenticity to a news story. However, a news writer must note the following: In identifying a source, include the person’s title (if any), then the sources’ first and last names. Subsequently, use only the title or the title and […]
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By Dr. Sarah Chidiebere Joe As is detailed in my earlier note (How to Write a News Report – Part 1), a News Report is made up of six key elements – Headline (summary of the story), Byline (name of writer), Placeline (story location), Lead (most important aspects of the story), Body (details of the […]
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By Dr Sarah Chidiebere Joe A News Report is made up of six key elements – Headline (summary of the story), Byline (name of writer), Placeline (story location), Lead (most important aspects of the story), Body (details of the story), and Quotation (what someone said). Headline A headline is the title of a news report. It is located at the top or head […]
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Dr Sarah Chidiebere Joe What is News? News is the factual report of an event; a report about recent happenings on newspaper, radio, television and the internet. News is a timely account of a recent, interesting and significant event. So many events take place on an average day. While others go about their activities and […]
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The direction department is headed by the Director. This department is responsible for the creatives of the production. The Director’s tasks includes but is not limited to directing the cast/actors and the camera. Members of crew in this department include:
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By Theresa Belema Chris-Biriowu The Stew of Film Production Film production is somewhat like making a stew. It is not haphazardly done and requires the conceptualisation and careful follow-through of a plan with the assistance of different people who take on diverse roles. When you want to make a stew, the process could be as […]
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