The Rivers State Signage and Advertisement Agency (RISAA) has taken action on a controversial beer advertisement mounted on a flyover in Port Harcourt, amid growing public criticism over the placement of alcoholic branding on public infrastructure.
On Wednesday, plasters bearing the inscription “Remove Structure” were seen pasted over a beer brand advertisement at the Rumuola Flyover.
The development follows mounting calls from residents and civil society groups urging authorities to remove alcohol-related adverts from flyovers and other prominent public spaces in the state capital.
While RISAA is yet to issue an official statement detailing the reasons for the directive, the move is widely interpreted as a regulatory response to concerns about the appropriateness and legality of the advert’s placement.
The flyover advertisement had sparked debate on social media and in public discourse, with critics arguing that such branding violates advertising regulations and exposes minors to alcohol promotion.
Supporters of stricter enforcement have welcomed RISAA’s action as a step toward restoring order and compliance in outdoor advertising across the city.
Further updates are expected as the agency clarifies its position and next steps regarding the removal of the structure.
